Welcome to Mish, where tradition meets innovation. Founded by Neel and me, Mish reimagines the timeless flavors of Indian mithai for modern tastes. Inspired by my great grandfather, who brought North Indian sweets from Punjab to Kolkata through Indra Puri sweets, we blend the rich essence of traditional sweets with contemporary, convenient, and nutritious twists. From our nut butters to wafer rolls, each product is crafted with care, quality, and sustainability. We invite you to indulge in our creations and experience the vibrant heritage of Indian sweets in a fresh, exciting way to make Indian dessert flavours and our brand a global phenomenon.

The idea for Mish was born out of a realisation. As we explored the Indian FMCG market, we noticed a gap - despite India’s rich heritage of flavours, the shelves were dominated by Western tastes like chocolate or strawberry. Even the few Indian-inspired options lacked authenticity, often being “nature identical.” Ikchhit and I saw an opportunity to change that. With Mish, our mission is to introduce the world to the true essence of India’s desserts, using natural and authentic ingredients. We’re bringing the flavours of our heritage to the global stage—one product at a time.